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ED HARDY BRANDED VIDEO CONTENT SERIES

Ed Hardy

A series of branded video content promoting the re-birth of a legendary fashion label to drive new sales.

THE ED HARDY MISSION

The resurgent fashion label Ed Hardy needed a fresh brand identity unlike any other to capture the attention of a new young market. We then created a marquee brand film and a collection of social media bitesizes to launch the new identity – promoting newly designed Ed Hardy hoodies, jeans, t-shirts and trainers.

Using vivid, acid-like neon visuals with a video art style edit technique – the brand videos “woke up” the audience and gave a new lease of life to this iconic brand, with many of the limited edition collections selling out within days.

View Brand Film

THE RESULT

New collection = sell out 

Since the launch of the videos on Facebook and Instagram, the Ed Hardy video series played an instrumental role in a sell out campaign. The brand transformation gave huge appeal to a well known legacy brand, and due to that effect, the company expanded and invested more into their new upcoming range.

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