Today, video production is a massive part of digital marketing because of how effective it is at capturing audiences and establishing brands. The shift to video has become even more apparent since the start of the ’20s, with increased digitalisation across all industries and demographics.
With so much competition out there, how do you make your video marketing efforts more powerful?
Focus on the Story
The first step to creating a truly powerful video is to focus on the story you want to tell. In fact, it’s important to not only focus on the story you want to tell but how you want to tell it.
As we mentioned earlier, people in the past decade have become very accustomed to watching video content, be it on YouTube, Facebook, or elsewhere. With this increased exposure to video, consumers have grown accustomed to many different styles of video and will be more responsive to content that is compelling.
Establish Each Video’s Target Audience
If you’re going to make videos that people won’t just skip or scroll past, you’ll have to create content that interests a particular segment. It’s easier than trying to cast a wide net.
Pinpoint the kind of consumer you’re trying to reach, and tailor your style and messaging to their preferences. Analytics can help you figure out what kind of things your target responds to positively. It will also allow you to have more options when it comes to video length and style that matches their online habits.
Use the Power of Customer Testimonials
Customer testimonials are an invaluable part of video marketing. They let viewers see customer reviews firsthand, and they allow your business to stand out. They also reinforce customer trust and loyalty, leading to repeat business and customer referrals.
In an online landscape full of fake news and paid promotions, consumers are looking for the opinions of their fellow online users. Even if it isn’t someone they know personally, just seeing genuine feedback get featured already stands out as a mark of confidence for them.
Call Your Viewers to Action
You want both audible and visual calls to action to be incorporated in your video efforts. This way, you direct your consumers to conversion with every output. In order to create purposeful content, you need to show value to the consumer and help them with a nudge in the right direction.
More than just including a CTA in your videos, you also want to be mindful of their placement. Consider how long the video is and analyse drop-off rates, which will indicate at which point most of your viewers leave the video. You want to get the call to action in there while you still have their attention.
Don’t feel like you’re stuck doing CTAs just one way, either. You may find that they also work best when placed in the middle of your video to give viewers a nice prompt.
Video as the Marketing Star
The right video can create a lasting impact on your audience, promoting a strong customer relationship and building customer trust. This is what makes video production such a powerful tool for marketing.
Want to create disruptive and strategically powered videos? Contact Mighty Hero Video Agency for exceptional video production in Manchester!