Many think that the hard part is over once filming is complicated, but the completion of one step merely gives way to another in the filmmaking process. There is a whole world of things that a video production agency has to do in post-production. We review the footage shot for a client and try to polish it into an excellent final product. This part is no less important than others, as it can determine the success of a video project.
If you ever consider enlisting the services of a video production agency to create a video for you, it is important to be familiar with the steps involved so the project can proceed smoothly and successfully. We have created this guide to post-production to help you understand why the project isn’t over until it’s over.
With no further ado, here it is:
Editing is probably the most tedious step in the post-production process. Not only does it involve reviewing and analyzing all the footage and recordings you might have, but it also involves combining these shorts together in a way that enhances its message. Each clip is edited and processed, lined up in the proper sequence, and then combined using the video editing tools.
For larger projects, entire editing teams are often enlisted to perform this task. In some cases, multiple versions are created to give clients a range of options to choose from.
If all went well during pre-production and production, you won’t need this step. However, not everything goes smoothly at all times. If the final product is left wanting, it is fully possible for reshoots to be required.
More often than not, this is to solve continuity errors or problems only discovered in post-production. Whatever the case may be, it is important to plan the reshoots carefully so they can be finished as quickly as possible.
One of the most neglected aspects of video production is sound design and editing. No matter how high-quality your shots might be, bad sound quality will absolutely kill a viewer’s interest in your video.
During this phase, a sound editor will recreate sound effects, edit and cut dialogue tracks, mix and balance sounds, and so on. If the dialogue is unclear or distorted, some recording might need to be done and these scenes might have to be dubbed with different tracks. After all, sets and locations are not often designed with good sound in mind; in the event of reshoots, these will likely be done in a studio where the speech or noises could be recreated with no issues.
Scoring and soundtrack
Music is a critical aspect of the sound editing process, as it can subtly highlight the importance of certain segments. While there are plenty of free tracks available out there for commercial use, it is important to acquire the right licenses if you are unsure. Popular music and well-designed tracks might be more expensive, but a low-quality score or soundtrack might actually ruin the vibe of your high-quality imagery.
Other post-production tasks include adding titles, subtitles, creating a trailer, and so on. These are all integral to ensuring that the end result is not only satisfactory but also excellent. Whatever the project might be, it is important that great care and thought is put into every step of the process so that you can achieve your objectives and more.
For the best results, you will need to hire the right video production agency. The Mighty Hero Video Agency is a great choice. We are based in Manchester, and we can help transform your brand with scroll-stopping video content.