At this point, video marketing is pretty much a non-negotiable for every business. If you want to communicate with today’s audience, you will have to do it through video—on every channel. Videos should no longer just be one piece of your overall marketing plan. It would be best to make it the centre of your outreach and campaign efforts, most especially your social strategy.
If you’re not creating video, you’ll likely fall behind. Luckily, creating a kickass marketing campaign is not as complicated as you think. Video production is more cost-effective than ever thanks to the proliferation of smartphones and mobile editing apps.
Ready to create a kickass video marketing strategy? Follow these tips:
Get the right equipment.
You don’t want your audience to speak ill of you just because of your shoddy attempt at video production. When you’re producing videos, you need to do it right. This means you have to procure the best equipment your budget allows. If you don’t have resources to spare at the moment, you can always rent filming equipment. You also have the option to hire a pro to do everything for you. And if your business heavily relies on your brand persona, a quirky video taken from a smartphone can do the trick.
Tell a story.
What use is a well-produced video if it’s not really saying anything? If you want your efforts to pay off, you would have to tell a story. To help you come up with an effective one, think of your customer’s pain points and tell stories that demonstrate how your products or services solve them, without making it a hard sell. If you find this approach tricky, you can always leave a call to action at the end of the video.
Another tactic to try is to create a series that people will want to look forward to. You can tell stories about customer experiences to get your message across. When producing video, it always helps to think out of the box and come up with fresh ways to showcase your products or services to your audiences.
Keep it short and sweet.
You don’t have to have a large scale Hollywood-esque video. In fact, according to research, the perfect length of social media videos that yields the most engagement is two minutes. That may seem short, but it’s more than enough time to tell a story. Of course, if you want your audience to watch everything until the end, you can always inject humour or add a bit of edge to keep them on their toes. Asking a question at the start is also a proven and tested trick, as viewers will stick around to know the answer.
Add a teaching moment.
Research shows that 95% of a message is retained in the memory of the viewer when it’s dispensed by video compared to a measly 10% with text. This just means that video is more effective when it comes to educating your audience. If you present them with interesting information, they’ll naturally want to learn. Whether you’re showing how your product works or sharing the latest trends in the industry, teaching can be a great way to leverage video marketing.
If you want to supercharge your marketing, including video in your strategy is the way to go. It might be daunting at first, but you can always hire a professional like Mighty Hero Agency to do the heavy lifting for you.
We’re a video production agency in Manchester that can help you with your video strategy, video production, and video ads. Start creating videos that will kickass your marketing campaign with us today!