Are you planning to implement video production to pump out videos for your website or your digital marketing campaigns? That is a great and highly effective idea to enhance your marketing strategy.
Videos are excessively fun and immersive to watch and can bring even more life and character to your brand. Before you start hitting that record button on your camera, however, you need to ensure that the video you end up with is one you can be genuinely proud of.
1. Make a script and storyboard
Always start your video production with storyboarding and scripting. After all, without it, you will have no vision for your video, putting you at an extremely high risk of producing one that doesn’t make sense nor accomplishes any of the goals you set out to do.
Your script should contain all the necessary details you want to include in the video, and your storyboard should help visualize how the video will look. When these two come together and form a video, you will end up with a motion picture that makes much more sense than if you were to go at it without any plan.
2. Pay attention to lighting
One factor that can make or break your video is the lighting that is present during your video shoot. You would not want it to be too bright, as to desaturate everything, nor too dark, to the point where your viewers cannot see a single thing.
That said, you will also want to think about natural and artificial light. For example, while you might use natural light to light up the scene, backlights might be necessary to light up the subjects that you are focusing on to help them stand out adequately.
Also, don’t forget to keep lighting consistent throughout your shots. Your viewers won’t appreciate seeing a well-lit scene rapidly transition to one that is suddenly pitch-black or blindingly white.
3. Do not rush the project
While you might be tempted to push your team to finish video production within a day, this is precisely how you ruin the quality of the final video. Remember, mistakes are normal, especially when it comes to video production. Even the best video producers in the world end up taking multiple shots of one thing because of small mistakes.
In other words, you need to be flexible. While you should still stick to a schedule as much as possible, you should always be ready to adapt. The more time you take on producing a video, the better it will usually turn out to be. This is because you are given a chance to experiment with new shots and figure out what you have missed or need to include.
4. Do not overdo it with transitions and effects
You might be tempted to use every single transition and video effect that is included in the video editing software you are using. While the use of these can help add more exciting elements to your video, overdoing it can utterly ruin the result. In fact, using too many transitions can confuse your viewers, leaving them with nothing more than a messy compilation that they just wasted their time on.
So, when you go about editing your video, limit yourself when it comes to the use of video effects and transitions. Always see to it that the video is clear and accomplishes the task it was meant to. Customers are not there to look at the effects of your video. Instead, they are there to look for information. Effects and transitions should only enhance that experience, not cloud it.
As you can see, video production is not the easiest thing to do in the world, especially if you want to get it right. There are many things to keep an eye out for, such as lighting, sounds, and other ambient factors. In addition to that, when it comes to video editing, there are even more things to consider, such as balancing music and narration, video effects and transitions, and lots more. However, when you and your team take the time to do things right, you will not only end up with a video that looks great but will certainly attract attention.
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