Corporate video production is an essential part of every company’s operations and marketing efforts. For decades, videos have been used by various firms internally (when recruiting or training employees) as well as externally (when promoting their new products, sharing their brand story, and so on).
Well-crafted corporate videos are a great way to streamline a message’s delivery, whether it is to showcase a product or convey what your brand is all about. Moreover, they are quite instrumental in sharing your unique value proposition to your audience, encouraging them to consider you over your competition.
Unfortunately, not a lot of companies are able to generate these results and positively transform their brand. After all, the digital space today has become overcrowded with a plethora of content competing with each other to grab consumers’ attention every second.
If you have the same concern, here are some clever pre-production tips you should follow to create videos that make an impact.
1. Start With the Message
Before you start rolling the cameras, you must first determine the whys of this whole project. Ask yourself these questions:
- What message do you want to send?
- What question or problem do you want to solve?
- What do you hope to achieve with these videos?
- What kind of video is appropriate for meeting these needs?
For example, you may want to educate potential customers on how your product or service can help them. You want to let them know that they can rely on your offering. The perfect video format for this would be an explainer video.
2. Craft the Story
Now that you’ve got the basics down, it’s time to write the actual script for the video. Since corporate videos usually contain a lot of information, you’ll have to be creative in delivery. People love stories, so it’s a good idea to add a twist by integrating your message with an interesting narrative. Doing so will help you produce a material that is informative, yet appealing.
It’s also a smart idea to storyboard your video as it helps you plan out your video visually before the actual production. This step will make it easier to spot unnatural transitions and polish your script to perfection.
3. Work With a Professional
It is a common misconception that producing videos is as simple as pressing “record” on a video camera and simply capturing what you can.
However, if you want to achieve a corporate video that will help you stand out from the rest, you’re going to need the help of a professional video production company. They have the skills, industry experience, and the appropriate equipment needed to put together a strong and impactful video.
Moreover, they can guide you throughout the whole process—from pre- to post-production—so that you won’t have to worry about the nitty-gritty of planning and conducting a shoot.
Prioritise Genuineness Above All Else
If you’re putting together recruitment or training videos, it’s a good idea to have your employees star in them. They are real people with real experiences, which is something that people can easily identify with.
The same goes with video interviews. Whether it’s with your CEO, managers, employees, or customers, it’s best to capture a candid and honest conversation that people know they can trust and connect with
If you’re looking to create an explainer video, consider hiring a professional actor instead. They know the appropriate expressions, gestures, and tone of voice to convey your message effectively.
Strong pre-production planning helps ensure that your corporate video will be a success. That said, keep in mind the three tips we mentioned above to guide you throughout the whole process. Most importantly, in everything that you produce, be impressive yet authentic! Your audience will appreciate you for being true to yourself.
Looking for ingenious video production services in Manchester? We’re the ones for you! We are a disruptive and strategically powered agency in the city, and we’re always ready to help companies like yours transform their video marketing and connect with audiences. Get in touch with us today to get a proposal!