An explainer video is a short and effective way for a startup or new website to get its message across immediately. Did you know that customers typically spend only 15 seconds scanning a webpage before determining whether it’s worth their time? Thankfully, a well-done explainer video could solve this problem. Now, how do you make an effective one?
Here are five tips on making an explainer video that’s persuasive and informative.
1. Understand Your Target Audience
Before you attempt to make a video, you must understand your audience. It’s going to be a waste of your time and effort if you try to make a video without knowing who your target audience is.
It’s important, but it’s not all that tricky. All it takes is to ask your target audience the following:
- Their age and gender
- Their level of education
- Their income
- Their social position
- Their search patterns and preferences
The answers will help you create a video your audience can easily relate to.
2. Involve Your Target Audience in the Creation Process
It depends on the startup or business, but it’s best to seek the opinion of your target audience once you’ve thought through the concept of your video. It doesn’t have to be a big round of interviews or an extensive survey. Just ask them to review your storyboard and ask them to give you feedback, even if it’s just a rough one.
3. Keep Things Simple
It’s ideal to keep things simple when you’re creating a video for a small business or startup. However, it’s the hard part. Ironically, when you try to keep things simple, issues arise that complicate the whole thing; next thing you know, you have an explainer video that is too complicated.
Your job is to maintain authority over your creation. Don’t let anyone tell you what to put into your video. Trust your gut, stick to the plan, and from there, you can make a simple explainer video happen.
4. Find the Right Protagonist
A story is only as good as its characters. However, that’s easy to forget when making a video for a startup or a small business. You may be tempted just to pick a person or two that you think your visitors will like.
But it can be even better if you find the right character that your audience can latch on to. Make sure, though, that your protagonist is not the only character in your story. You should add other characters that are relatable.
5. Make Your Story Relatable
The audience is going to love your video if it’s relatable. While thinking up the plot of your video, you should make sure that it is something that your viewers can relate to. That’s how you’re going to win them over.
An Explainer Video That Rocks
Overall, making compelling explainer videos is a multi-step process that can be simple to follow. With a good chunk of creativity, you will be able to make your own effective explainer video. So what do you think? Will you try to create an explainer video for your company or brand?
Let a reputable Manchester video production help you with an explainer video. Mighty Hero Video Agency will plan, shoot and edit your video—no need to worry about anything! Contact us to discuss your concept!