Running a business in the 21st century means keeping up with the trends while simultaneously innovating ways to stay ahead of them. It’s both never been easier and harder to start and manage a business, as technology and social media platforms have made it much simpler to reach millions of people worldwide with a few clicks. Now that just about anyone can start a business and advertise online, you’ll have to make sure you cut above the noise and get noticed by your target audience.
One way to do this is to leverage the power of video, which is one of the most powerful mediums of storytelling today. For instance, short-form video is an excellent way of distributing helpful information to your prospects and customers.
What is Short-Form Video?
A short-form video is a video that is less than 10 minutes; anything longer is long-form. Short-form video is viral on social media because they are easily digestible, with many consuming such content during commutes. Due to the accessible nature of these videos, they perfectly fit society’s fast-paced lifestyles and short attention spans.
Most people see short-form videos when casually scrolling on their social media on their mobile phones. Additionally, some platforms implement video length restrictions. For instance, Instagram allows videos only for up to 60 seconds.
5 Short-Form Video Ideas to Try
Short-form videos don’t give you a lot of time to explore different ideas, which is why being concise is essential. Still, they do a fantastic job engaging your target audience and piquing their interest in your business. Here are five short-form video ideas to try:
1. Product or Service Teaser
Tech giants like Apple use product teasers when they unveil their latest product. The teasers are often simple, short, yet innovative and engaging enough to create a buzz on social media for days or even weeks. If you plan to roll out a new product or service, be sure to get in touch with a video production company to help you produce the teaser, which will generate interest in your most recent offering.
2. Product or Service Tutorial
Demonstrating the ideal way to use your product or service is the easiest way to foray into short-form video marketing without putting in too much effort. It’s a straightforward kind of video that doesn’t require too much creativity unless you really want to stand out. Your audience probably only wants to see how to use your offerings with explanations that are short and straightforward. Simply titling your videos as “How to Use Our Vacuum,” for example, will surely earn clicks from interested prospects.
3. Behind the Scenes
Human curiosity is almost unquenchable, and you can take advantage of this by making behind the scenes videos. If you have fascinating processes that go into your product or service, consider showing it off to your customers. It’s a great way to put a face to your business by showing the team members behind your operations. A sneak peek into your day to day will also give them captivating insight into what goes on behind the screen.
If your business regularly receives the same questions, you may want to produce a FAQ video. Take five to ten of your most frequently asked questions and consider filming an answer per question, keeping the video 30 to 60 seconds long. You’ll reduce your inquiries while racking up views!
5. Product Hacks
If you have a product or service that can be used in multiple ways, consider producing a video that demonstrates these. Your prospects and current customers will feel like you’re genuinely interested in giving them the most value from your product, especially if they are ways that aren’t expressly advertised. Some customers aren’t aware of all the nifty features your product might have, so use them to your advantage!
Short-form video is a great way to cultivate a social media following, promote your business, and educate your target audience. By trying these short-form video ideas, you’ll gain more positive attention and enthusiasm from your potential buyers while expanding your brand recognition!
Mighty Hero Video Agency is a disruptive, strategically powered video production agency in Manchester. We specialise in growing brands through innovative videos and corporate films that tie into our digital marketing and social media expertise. Enquire now to get started!