Have you ever scrolled through your social media and just observed how much video content appears in your feed? Almost every other post you see is either a video or something with moving or animated graphics. That’s because video has been taking over the web for many years already. According to Wyzowl, around 87% of businesses use video as a tool for their marketing efforts. If you want to keep up with your competitors, you better consider hiring a video production company soon. Here are more reasons why you should do it.
1. Video is Superior
It has been a long established fact that people are naturally drawn to moving images. That’s why filmmaking has been a billion-dollar industry for the last two decades or so. This just means that video has the upper hand over almost any other form of media. The use of images and text are also effective marketing tools, but they’re nowhere near the level of potential of video.
Video provides users with an accessible, easily digestible way of taking in information with minimal effort on the users part. Even if the user doesn’t pay full attention, they still pick up and absorb content passively, which is why videos are so popular.
2. Brand Awareness
Producing a video for promoting your brand can help you raise awareness of what you offer. It pretty much has the same benefits as your other marketing tools, but a video has the added benefit of capturing users’ attention more effectively. When brand colours and logos are integrated well throughout, they can have a lasting impact on the audience, making your brand more memorable. If used in conjunction with an effective call to action, your video can help you bring in more customers. Lastly, they create a level of trust with those customers, which is something that can’t always be achieved by text or images alone.
3. Google Favours Video
SEO has always been the lifeblood of any business’s digital presence. Having your website and social media optimised for search engines is vital to further the success of your business. This is why you need to make every effort to optimise any marketing tool that you have so that Google can find it easily and, by extension, your audience. Interestingly, Google claims in a report that eCommerce websites see a significant increase in sales when a video is featured on a product page. Video allows users to see the product in its entirety and how it’s supposed to function. They can visualise your product clearly, and the video makes them believe in it and eventually want it. This is the overwhelming power of video marketing.
4. The Shareability of Video
What’s great about promotional videos is that they can be shared over a wide spectrum of digital platforms, from social media to online magazines, blogs, and online newspapers. It’s quite a shareable piece of media that every person can enjoy and consume in exchange for a few minutes of their time. Whenever your audience shares your brand video, they can get it in front of a far wider audience than paid-for efforts ever could.
There’s a reason why video production companies are thriving right now. That’s because more businesses are starting to realise the potential of making videos for their websites and social media accounts.
Mighty Hero is a disruptive, strategically powered video production agency in Manchester, UK. From video production to full campaigns, our team has got you covered. With our video production service, we can elevate your business into a brand that speaks to its audience. Contact us today so we can start working together!