Creating a corporate video that is entertaining, informative, and inspiring is challenging for many reasons. At its worst, corporate video is bland and forgettable. A corporate video’s primary purpose is to inform and inspire and get people on the same page regarding knowledge and attitude. That makes it a prime choice for B2B video marketing tactics. Videos are complex, and many factors go into making an effective one.
If you’re looking to try video marketing for B2B, here are some tips that will help you produce the best videos:
1. Focus on Storytelling
A corporate video is more than a piece of marketing collateral. It’s a medium to move people. If you want your video to spark emotions, create curiosity, and pique interest, your approach needs to be narrative. In other words, your videos need to tell a story. Focus on how your video will answer your viewers’ questions about your company before they even ask them.
2. Set Quality Standards, and Follow Them
Quality is key, especially if you’re not an in-house director or producer. You want to make sure that your videos are polished, crisp, and don’t look like a home movie. You want your videos to look like they belong on TV. Set a high standard for your business, and hire professionals to help you meet that standard.
3. Engage Your Audience
You have to engage your audience and keep them on the edge of their seats to keep them coming back for more. That’s why storytelling is so important.
Voiceovers are a great way to engage your audience. They give your video a voice that captivates your audience and leaves them wanting to hear more. If done right, a voiceover can be the most memorable part of a video. Just make sure you hire a professional to do it because it’s a task that requires a lot of skill and talent.
4. Reinforce It With Stats
Video marketing is a great way to use data to reinforce your business’s credibility and build trust with your viewers. Make your video more effective by backing up your claims with statistics. You want people to understand your message and the positives, but you also want to back it up.
If you can’t back it up, you’re not going to be taken seriously, and your audience will tune you out. That’s why it’s so important to use statistics and metrics to reinforce your message and prove the benefits of your business.
5. Let It Coincide With Your Existing Campaign
Your videos can be a great way to increase brand awareness and drive traffic to your business. If you want to maximize their power, you need to ensure your videos are part of an existing campaign.
Video marketing is a great way to coordinate your existing campaign and reinforce your message with customers. If you’re starting a new promotion, hosting an event, or having a special event, a video is a great way to drive your point home.
Video can be a powerful tool for B2B advertising, and it’s something that companies should consider implementing if they want to get ahead. If you need help creating your video, or if you want to distribute it properly, some companies specialize in this kind of video.
With the right company, you can use video to tell your brand’s story and build a better image of your business. Video marketing is a great way to promote your business, stay consistent with your message, and improve your relationship with your customers.
If you’re in need of corporate video production in Manchester, let our team’s vision guide you through. We create strategically powered videos that will grab your audience’s attention. Contact us, and let’s build your video campaign together!