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Kukri Sports

Re-launching with a modernised brand to attract a wider customer base.

The Strategy

Using marketing data, we designed a brand awareness video campaign to reinvigorate and widen the attraction of new Kukri leisure. 

The Content

A brand defining marquee film was created with separate product feature spots with a fresh, modernised look. 

The Result

178% Sales Increase leading to new product and partnership opportunities with key teams like England Netball. 

Featured Brand Video

The core brand awareness video, and a library of shorter promos.

“Brand engagement for our products increased dramatically leading to 178% increase of new sales.”

Viv Ettenfield / Brand Manager / Kukri Sports

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