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Generating traffic and conversions for the launch of a major new theme attraction.

The Strategy

Using marketing data, we designed a brand awareness video campaign to tease the reveal of a major new theme attraction for children. 

The Content

We designed a 3 part teaser of a boy’s discovery of Dinotropolis, together creating a full brand film that heightens mystery and intrigue in the new facility. 

The Result

50% Conversion Rate on 10,000 email sign ups in the first month, with just a cost of 0.03p per click via the video ad set. 

Featured Brand Video

The core brand awareness video, split into 3 teaser videos.

“The hype we needed to get bookings was better than we ever expected”

Richard Hog / CEO / Dinotropolis

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