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Crown & Paw

Attracting dog owners with entertaining video content to drive more sales.

The Strategy

Using marketing data, we designed a direct response video campaign to attract more young female dog owners into the Crown and Paw store.

The Content

Entertaining the viewer with humorous pet centric pieces, creating warmth and awareness of the fun Crown and Paw brand. 

The Result

200% Sales Increase of the projected sales volume over the Black Friday and Christmas period with a strong re-positioning as the market leader. 

Featured Videos

A selection of videos featured from a 60 + video library created for Crown & Paw.

“We hit past six figures in our Q4 targets!”

Adam Reed / CEO / Crown & Paw

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