The resurgent fashion label Ed Hardy needed a fresh brand identity unlike any other to capture the attention of a new young market. We then created a marquee brand film and a collection of social media bitesizes to launch the new identity.
Using vivid, acid-like neon visuals with a video art style edit technique – the videos “woke up” the audience and gave a new lease of life to this iconic brand, with many of the limited edition collections selling out within days.
Mark Darlington – Head Designer // Ed Hardy
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