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How to Use LinkedIn Video as a B2B Marketing Tool

Businesses have long used video content to convey information in a concise, entertaining way that reaches thousands of people. That’s no different in the B2B world. That’s because B2Bs have access to a plethora of tools they can utilise to reach and engage a plethora of potential customers. 

When it comes to B2B marketing, LinkedIn is an excellent website to use to connect with like-minded professionals. It is a highly effective platform that can enhance your B2B business success. With this, let’s explore how to use video content on this site as a marketing tool for your organisation.

How to Create a LinkedIn Marketing Video

  • Step 1: Use a video hosting service like YouTube or Vimeo to upload your video to the web.
  • Step 2: Create a custom link for your video (e.g.
  • Step 3: Embed that link into your LinkedIn post by clicking “embed” under the “share” button underneath your video.
  • Step 4: Your video will play inline within LinkedIn’s newsfeed, where more of your followers will see it.

Tips That Could Help You Maximise Your B2B Marketing through LinkedIn

1. Tell a Story

Stories are what make people connect to companies, and video takes that connection to the next level. Use storytelling techniques to give your viewers a human reason to care, and they’ll be more likely to connect with your brand.

Even if you’re a B2B business, people want to connect to you on a human level. Show the human side of your brand by telling authentic stories about your business and the people affected by it. Your video doesn’t have to be long, but it should be relatable.

Adding a human side to your brand encourages people to connect with you on a more emotional level, which affects how they see your business in the future.

2. Get Creative

LinkedIn has a plethora of video editing tools that make it easy to add visual effects or text, making your video stand out. Try using these tools to add subtle effects that help you stand out from the crowd.

Use your creativity to include vital information while making your video engaging and effective. Make your video as short, direct, and engaging as possible.

3. Don’t Forget to Make It Shareable

No matter how engaging your video is, it’ll only go so far if you aren’t sharing it with the right people. LinkedIn makes it easy to share your video with the right people, so make sure you pick the right target audience for your video.

When you share your video, you can also write something a bit more personal than you would in a normal post, so it’s a good idea to use that to your advantage.

4. Keep It Short and Sweet

Like with a blog post, keep your video as concise and focused as possible. Don’t try to make your video longer than it needs to be, as viewers can easily lose attention and just skip your video altogether.


Video content is a powerful tool that works wonders in any B2B marketing campaign, and LinkedIn is an ideal platform on which to publish it. LinkedIn is not the perfect place to post one’s CV, but it’s also an information resource, especially when you want to share a video and reach your B2B audience.

If you want to make a mark and create LinkedIn videos that grab attention, consider hiring a video marketing agency in Manchester. Mighty Hero Video Agency can guarantee your business professional, compelling, and bite-sized videos for social media use. Contact us today and let us make that happen.

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