There’s no denying how videos have become such a game-changer in the business and marketing world. In fact, video advertising is projected to have an ad spending of US$1,506 million this year and an annual growth rate of 4.7 per cent from 2021 to 2025. This only goes to show that many businesses will be investing in video production as a form of marketing in the years to come. This is because video formats resonate well with most people, whether through a promotional, educational, entertaining or a viral clip.
If your business hasn’t resorted yet to video advertising, it’s about time to take the plunge. But if you do now know how to start your video creation and promotion, here’s our guide to kick off your video advertising in 2021:
1. Start with a video production plan
As with any business pursuit, planning is always the key to success, and this applies to your video advertising as well. Be sure to go back to your business core objectives and think of what you want to achieve out of your video promotion. Is it to produce an entertaining clip to encourage customer engagement? Or is it to create a promotional video to increase your brand awareness? Keep in mind that starting with a plan will make a world of difference in your video advertising efforts.
2. Decide on a video marketing campaign
Once you’ve thought about what you want to achieve out of your video creation, it’s time to decide on a particular marketing campaign. Will you use this video for advertising in traditional media, such as TV and radio? Is the content part of your social media management where you plan to post it on Facebook, Instagram, or even YouTube? Or is this a plain and straightforward video marketing campaign that you hope to publish on your own website? Once you determine your campaign’s direction, you’ll be able to make better business decisions!
3. Create the video with the right messaging and visual elements
At this juncture, you can start creating your video, which is the most crucial part. In fact, conducting research and performing due diligence is vital to know how you can appeal to your target audience. Also, doing the legwork by gathering all the essential elements and shooting the subjects themselves are necessary. To make your video work, you must incorporate two key aspects—the right messaging and vital video elements. In doing so, you will be able to catch your audiences’ attention and encourage them to patronise your brand.
4. Choose the platform to publish your video
Don’t forget to select the platform where you’ll market your brand or promote your products or services. The best place to start is your own website, and then you can consider your social media accounts, where your target audience lives and breathes. The last option is to choose other digital platforms to post your video and promote your business.
At this point, you now know how to kick off your video advertising campaigns in 2021. All it takes is to start with a video production plan, decide on a video marketing campaign, create the video with the right messaging and visual elements, and choose the platform where to publish. When you need expert assistance, be sure to work with a digital marketing agency to set your video marketing on the right footing to promote your business!
Do you want to kick off your video advertising campaign? We’ve got you covered! We’re a video production agency in Manchester, specialising in helping brands transform their video marketing. If you need video production services, get in touch with us today to see how we can help!