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Social Media Video Content Strategy

How to Create a Winning Social Media Video Content Strategy

Video remains to be the most shared content on social media. When produced properly, it can be a powerful tool to convey your message, tell your story, and touch the hearts of your audience and encourage them to take action. Incorporating it into your promotional campaigns and content marketing efforts can improve your chances of being viral and promoting your brand effectively.

While this type of content has a big impact on the success of your marketing efforts, posting it doesn’t necessarily mean it will automatically go viral. You have to plan carefully and come up with ways to promote your video better. Here are some ways to create a winning social media video content strategy:

Write clear and accurate titles and descriptions

Since video is not an easy format to skim, your target audience is more likely to read your title and description of your social media video before watching it. Failing to make your content enticing enough means losing your chance to increase your number of views and enhance your engagement. Therefore, you should provide them with enough information about your video.

Write clear, accurate, and easy-to-understand titles and descriptions. Don’t forget to plot the main points or highlight 3 to 4 benefits that your viewers will get after watching your content. You can also transcribe your video so your viewers can skim your content in a text format and help search engines crawl your video.

Optimize your video for conversions

When the purpose of your video is to encourage your viewers to buy your products or book your services, make sure to include a clear call to action. Optimizing your content lets you make the most out of your content and increases your conversion rate.

To add a call to action, you can include a direct message through voiceover or add a link on the caption that leads to your landing or contact page. You should also define the publishing time and determine the best time to share your video so you can get the most views in the first 48 hours. This way, the social media platform will recognize the value of your content and suggest it to other viewers.

At the end of your video, don’t forget to say thank you. Showing your sincere appreciation to your audience helps you increase your conversions and boost your retention rate in the long run. Meanwhile, you can seek our video production services in Manchester for more tips for optimizing your video for conversions. 

Choose your platforms wisely

Every platform is different. You have to determine the right distribution channel to use to deliver your content to the right audience. You can also post your content to as many platforms as possible to increase your chances of going viral. 

In addition, consider partnering with our agency. We specialise in video production in Manchester, and we can help you distribute your content to well-known channels and promote your brand in the best way possible.


Video is a powerful content that can propel your business forward. After producing this type of content, make sure to create a winning social media video content strategy by following the tips listed in this guide to ensure your success. Partner with a video production company like ours to have well-produced content at all times.

Here at our video production agency in Manchester, we specialise in video production, video content strategy, and video campaign. Get a proposal today!