Videos play an important role in digital marketing, but producing an excellent one is much easier said than done! With all of the factors involved with video production, it may even seem like creating a video you can use to attract audiences and convert leads appears impossible to accomplish.
But, no matter how challenging video production seems, it can be simple! With a concrete plan and a video production timeline, you’re sure to complete your project on time with little to no complications!
If you’re working with a video production agency, use our guide below as a basis in creating your video production schedule:
Pre-production is the planning stage of video production. This stage ensures that all parties involved are on the same page. The duration of your shoot will rely heavily on the pre-production stage—careful planning can streamline the process and reduce the chances of reshoots.
To complete this stage in the shortest amount of time possible, it’s crucial to have clear and constant communication. Discuss your expectations and objectives with the video production agency so that you’ll end up with a video that both you and the video production company are satisfied with.
During pre-production, you and the video production team should accomplish the following:
- Crew preparation
- Cast selection
The production stage involves the actual filming of the video, where segments are collected to use in the final production. Filming usually lasts a day or two, but depending on the complexity of the project, type of production, and problems that may arise, production could take several months to complete.
Taking a talking head can take just a few minutes, while interviews can take some time to shoot since it will depend on your interviewee’s availability. Make sure to have enough cushion time to prevent falling behind!
Once you have a shoot date in place, start checking off boxes of everything. If you’re filming at the workplace, tell your employees to be on their best behaviour and prep talents with interview questions and expectations days before the shoot for preparation.
During the last production stage, the footage will be gathered from the production stage and edited or added to with animations to create your final video. Although editing sounds simple, it can actually take much longer than you expect; this stage usually takes much longer to complete than pre-production and production.
To ensure that everything happens according to schedule, you must have a set timeline. To keep both you and the video production company accountable to keeping production going, set dates on your calendars for:
- Script completion
- First draft delivery
- Final video delivery
A single video can deliver outstanding results for your business, but it depends on how well it’s produced. To create a fantastic video that drives sales and helps grow your customer base, make sure to develop a comprehensive video production timeline for a smooth process.
As long as you work with a reputable video production agency and have a schedule to guide you, you will undoubtedly end up with a final cut that will boost your digital marketing efforts!
Are you looking for the best video production company in Manchester to collaborate with? Then, our team at Mighty hero Video Agency may just be the perfect people for the job! We’ll plan, shoot, edit and deliver your video to help your business grow. Enquire today to learn more!