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A Quick Guide on Social Media Video Production

With the constant rise of users and digital advancements, there’s no denying that the future of social media marketing is video. Nowadays, people are craving visual aesthetics, engagement, and communication. And what photos fail to achieve, video content makes up for it.

Today, about 86% of businesses are utilising video content in their marketing strategy. These businesses are seeing better numbers and greater results, thanks to their video activity on social media platforms, whether it’s a live video or on-demand content.

While you can DIY your way to video content success, it’s much better to work with an experienced video marketing agency to help you generate effective video content that will take your marketing campaigns to the next level.

Keep reading if you’re thinking of integrating more video content into your campaigns. This article will go through the list of social media platforms and how you can create video content that will do well on each site. Trust us—these are the secrets of marketers, so it’s best to get in the game!

Social Media Video Content Tips for Snapchat:

Snapchat is a popular social media platform that allows its users to create ‘Snapchats’ which is short for video messages. If you’re interested in harnessing more of your target audience and reaching out to the millennial demographic, then you should definitely try using Snapchat to drive long-term success.

Here are some Snapchat video guidelines:

  • Your video must have a resolution of 1080p x 1920p (9:16 ratio)
  • Your file size should be max of 32MB
  • File formats should be .mp4 and .mov
  • Video length should be 3~ to 10~ seconds

Social Media Video Production Tips for TikTok:

With short videos lasting for as long as 15 seconds, Millennials flock to TikTok to spark their creativity and engage with the community. Unlike Snapchat, TikTok is a more visual social media platform. Similar to Snapchat, TikTok allows users to create and share short videos with more features to make each video unique and artsy.

Here are some TikTok video guidelines:

  • Resolution should be 1080p x 1920p with (9:16 ratio)
  • Length should be 15~ to 60~ seconds
  • The maximum file size for TikTok videos is a whopping 287.6MB
  • File format is .mp4 and .mov

Social Media Video Production Tips for Facebook

With over 2 billion monthly active users, Facebook is the largest social media platform in the world. 80% of people say that video is the best way to be noticed in news feeds. Facebook videos are said to be watched for more than 3x longer than photo posts, so it’s more practical to make video content than photos. That’s why it’s worth working with a video production agency to produce high-quality content.

Here are some video guidelines for Facebook videos:

  • Recommended resolution is 1280p x 720p with 2:1 ratio
  • Videos can’t be longer than 240 minutes
  • Maximum file size is 4GB
  • File format should be .mp4 and .mov

Social Media Video Production Tips for Instagram:

Instagram is a visual platform that has 600 million daily users. You see, this platform is ideal for visual content, so it’s best to ensure that your videos are done in high quality. The guidelines for Instagram videos are as follows:

Instagram Stories and IG TV should have 1080p to 1920p resolution

  • Maximum file size is 4GB
  • Recommended file format is .mov or .mp4
  • Video length for stories is 10 seconds, while IG TV can go up to 10 minutes

The Bottom Line: Video Content Will Take the Social Media Wave By Story

As we continue to push our marketing messages, it’s important to remember that video content is not just the future, it’s also the present. For this reason, it’s best to work with a video production agency to help you create compelling videos that will thrive in an ever-competitive digital landscape.

How Can We Help You?

There’s no denying that more businesses are putting out video content to reel in more customers and clients. Because of this, it only makes sense to work with a video production agency to help you produce fantastic video content.

Might Hero Video Agency is a video production agency in Manchester that provides disruptive and strategic video production for clients, allowing them to expand and reach their business goals. Work with us today!

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