If you are an online business, you may have heard of the term “promo video.” This is a powerful and engaging tool in video marketing that you can use to promote your products, services, deals, and overall brand to your audience.
This article will run you through everything you need to know about promotional videos and how you can use them to improve your marketing strategy.
Understanding Promo Videos
Promo or promotional videos are videos used for advertising and marketing purposes. You may want to promote a marketing initiative, a sale, a new product, or an event. These videos are made short to highlight your offers and include a bit of detail on the event. They are typically constructed like teaser videos meant to grab your audience’s attention.
A compelling promo video will draw your audience to learn more about your products and services.
When Should You Use Promo Videos?
These videos can build awareness for an incoming event or promotion. For example, if you have an incoming sale or a product launch, you can create a video including the discount rates and dates.
You can also use them to introduce your brand to a new audience and pique their interest in your current offerings. These videos are great for attracting new audiences and retaining your recurring visitors. With this content, you’ll stay at the top of their minds.
Why Do Promo Videos Work?
The reason promo videos work is that they are highly engaging and can easily capture your audience’s attention.
Most of the time, interested customers only need a little push to encourage them to purchase your product. Studies have proven that promotions that offer coupons or discounts will make customers happy and can encourage them to buy.
If you offer time-sensitive information in your promo videos, people are more likely to grasp it and commit it to memory. For example, some promotions lead to holiday weekends and big brand promotions. This creates anticipation for these dates.
Elements of a Good Promo Video
Because they are short, it may be easy to assume that promo videos are easy to make. However, these videos need to have a purpose, a clear message that entices your audience. Hiring professionals may be necessary if you want to maximise your output and create compelling content.
Here are some elements you want to remember when creating a promo video:
- Format It Like an Attention-Grabbing Trailer: These videos don’t need to go into detail about your products or services. They have to be quick, catchy, and attention-grabbing.
- Stay Focused on the Event, Product, or Promo Details: Stick with the details of the specific thing you are promoting. Include dates, discount rates people can expect, or vendors present at your event.
- Have a Visual Call to Action: Keep it visual by having graphics that highlight your discount code, discount rate, or date of the promotion.
- Have Several Versions for Social Media: You can have alternate edits of your promo videos online to avoid getting too repetitive.
There are several online platforms available for you to create promo or promotional videos for your business. Your customers can easily access them and share them on their social media accounts.
Promo videos are a powerful tool in your marketing arsenal. They can help you cut through the noise and stand out on social media when used correctly. These are ideal for promoting events, new products, or discounts. You can use them to capture your audience’s attention, promote your brand, and increase sales.
Are you looking for video production services in Manchester to help with your promo videos? Mighty Hero Video Agency can help you create disruptive, strategically powered promotional videos. Contact us to learn more!