Video production has gained its popularity in business and marketing since the early 2000s. The year 2016 has been regarded as “the year of video” because video production has become such a game-changer. Many companies take advantage of video marketing in promoting their brands, products, services, personalities, and more.
If you haven’t employed video marketing for your business, it’s time to join the bandwagon. Here are the five valuable reasons to start implementing video marketing for your business. Read more to see if you need to hire a video production agency in Manchester.
1. Brand awareness
If you want to increase your customer base and grow your business, you have to ensure people find out your business and the products or services you offer. When it comes to this, brand awareness is the key. There are many ways to promote your business and increase your brand recognition. Among all these, video marketing is deemed one of the most highly effective as video content easily and quickly resonates with people.
2. Increase in web presence
There are various digital platforms where you can publish your video clips to gain an online presence. Think of social media channels, such as Facebook, Twitter, and YouTube. Whether it’s a promotional, educational, or entertaining video, you can draw the customer’s interest by publishing on these platforms. If you want to amplify your reach, take advantage of these various channels and publish valuable video content.
3. Boost in social media engagement
Video production continues to dominate social media these days. That is because a video is the most shared content on social media channels. Consider the likes of Facebook videos, Facebook Live, Twitter Periscope, and Instagram Live, among many others. If you want to engage with your potential customers and regular ones, start posting and sharing video content. While you’re at it, take time to converse with them as a way to boost your social media engagement.
4. Building trust and support
A video post can be a conversation starter, and you’ll be surprised at how it can go a long way. Whether it’s a promotional ad or an entertaining video clip, you can stir people to react and respond. From there, you can begin to talk to them and indirectly introduce your business. They’ll soon patronise your brand and promote your products or services. That is how you build trust and develop customer support overtime.
5. High return on investment (ROI)
Video marketing can do a lot, but there’s one thing it can help your business—draw ROI. As long as you do it right when marketing your brand and selling your products or services, you’ll get people to do business with you. Over time, effective video marketing can translate into a high ROI for the good of your business.
As a business, you have to veer away from traditional marketing and start to explore new digital marketing strategies, such as video production.
As outlined above, video marketing can help increase your brand awareness, improve your web presence, boost your social media engagement, build trust and support, and give you a high ROI.
Looking to boost your online marketing through video production? We’re a digital marketing agency in Manchester, specialised in providing video production services. Get in touch with us today!