One of the most important platforms on the frontiers of marketing is Facebook. With over 2.7 billion monthly active users on the social media platform, it is not an aspect of digital marketing you can ignore, especially now during the COVID-19 pandemic.
A specific aspect of advertising on Facebook that all businesses hoping to succeed must pay attention to is video marketing. The website is host to over 4 billion video views per day. That’s over 500 million hours of videos watched by 100 million different viewers. Video marketing is now the most commonly consumed form of media in the world, and you must strike while the iron is hot.
If you still don’t believe that you need to upload your Facebook and not just YouTube, read on. Here are some great reasons you should do so:
1. Video links are less noticed than video uploads
Facebook is keener on carving out its niche in video streaming, and its video system prefers native video files uploaded to Facebook by presenting them more prominently. Native videos have about a splash screen five or six times larger than screens for YouTube and Vimeo videos linked on the platform.
This prioritisation is even more noticeable on mobiles, as the splash screen is around ten times larger for a native video.
2. Facebook videos play automatically
The social media platform’s default settings cause native videos to play automatically and silently until someone clicks or taps on it. This is bound to grab attention, especially if the video production company you hire to make your content knows how to make it eye-catching in a matter of seconds. This reduces the number of clicks users have to make before they absorb your message.
3. Your reach could be in the thousands
One of the most important decisions you can make for your brand is to boost your video marketing. Your native Facebook video could end up in the newsfeeds of thousands of viewers. These viewers don’t need to have liked your page or followed your profile; all they need to be is members of your demographic, whether this is 80-year-old retirees in the manchester area or young professionals anywhere in the UK.
4. You can call your demographic to action
One of the most important things to remember in marketing is the call to action. If you do not tell your viewers what they need to do to benefit from your offerings, then they might watch your video and end up scrolling past it. The beautiful thing about this is that you can use videos for any number of actions, whether it is to sign up for your mailing list or to subscribe for your service on your website.
Creating a CTA can be as simple as putting the textual link above your video in the description. It might seem innocuous, but imagine doing this in a boosted video post. You could boost your website traffic by the thousands or more!
Video marketing on Facebook is the next wave in advertising—one that businesses cannot ignore. It is an opportunity you cannot afford to miss, as it can bring you untold profits. After all, your competitors are likely to invest in it; if you do not, you will likely be left behind.
Make sure, however, to choose the right video production company in Manchester. We at Mighty Hero Video Agency are your best choice. We are an all-in-one video production and marketing services company that can make this process easier for you.