2021 is finally here, and video marketing still continues to dominate the online marketplace. According to Cisco, video continues to be the most preferred content among Internet users. They also said that you could expect faster loading speeds and wider coverage. But even if all your prospective customers are connected on the web and don’t have impactful visual content they want, all these advantages are for nothing. That’s why it’s important to know what trends to look forward to this year.
This article will discuss three main video production trends that your business may want to venture into for your next marketing campaign. Take this as an opportunity to ensure you follow the trends and stay relevant in your customers’ eyes. This way, your brand can stay competitive and grow a strong following, enabling you to meet your business’s long-term goals in a short time!
Trend #1: Remote video production continues to gain popularity
Many social media personalities and companies took advantage of remote video production. This is because of the COVID-19 pandemic and limitations of audio-visual equipment, facilities for shooting, and videographers well-versed in this adaptive style.
2021 can continue to have a high demand for these kinds of videos due to their more authentic, intentional approach. That’s why social media trends on platforms shot through mobile phones continue to be popular. For instance, you can see memes on TikTok, Instagram, and Twitter as businesses use them to gain customer engagements and generate leads.
Since many companies have done innovative ways to produce videos while still following COVID-19 guidelines, such as wearing masks and adhering to social distancing, your business can expect your competitors to do the same. If you want to maintain your brand’s presence online, it’s best to hire a video production agency to help you create effective, timely, marketable content to keep the leads and profits coming!
Trend #2: More customers want to see video content promoting adversity and diversity
Many households feel gloomy due to their exposure to bad news, toxic social media behaviour, and the worsening of COVID-19 despite the rolling out of vaccines. Fortunately, businesses are stepping up to add some joy in people’s daily lives by releasing video content with stories of resilience, teamwork, and inclusivity.
You can expect higher regard for these themes as the year continues, so it would be strategic to think about how your branding can be appropriately integrated. That way, you can show your customers that you are with them and can attract them to support your business during these troubling times.
Trend #3: Business-oriented videos that are accessible will perform better
Due to the lack of activities in different communities, especially those under lockdown and practising stricter COVID-19 guidelines, you can expect more people to go online and look for video content to entertain themselves. Meanwhile, those who have visual impairments, hearing loss, and a slow Internet connection will have difficulty accessing your videos.
Consult with a videographer with a professional experience to address these accessibility issues. Doing this allows your business’s branding to remain inclusive and generate the views, profits, and attention to thrive in the online marketplace.
If you want your business to stay on top of its competition, you need to invest in effective video production to bolster your online presence, brand retention, and customer engagement. Fortunately, you now have a better understanding of what you may want to produce. All you have to do is ensure each video created for your business marketing is professionally made, high-quality, and tells compelling stories. Think about your next video production project today!
Are you looking for a professional video production agency in Manchester? Consult with us at Mighty Hero Video Agency. We can help your business grow by producing industry-disruptive video content, attracting the attention of prospective customers. Contact us to get started on your video marketing plans for this year!