Social media platforms are one of the best places to utilize video content. Since it doesn’t have the restrictions of traditional TVC ad spots, you can create a wide range of videos for different purposes. For marketers, video’s flexibility makes it a versatile format to use in any platform, whether you’re launching a campaign on Instagram, Twitter, LinkedIn or Facebook.
Utilizing video content for your social media campaigns
Marketers draft digital marketing campaigns with different goals in mind. Whether you’re planning to develop your branding online or promote a new product, video is a versatile content that can help you reach your campaign goals.
In this article, we will share three useful video content that you can use for your social media marketing campaigns.
1. Showcase your company culture through behind-the-scenes content
An advantage of having a profile in different social media networks is that you can easily develop organic engagements with your customers. This is because your updates will readily show up on your followers’ feeds. You can utilise this online presence to expand your branding and image by highlighting your company culture.
Modern consumers want to subscribe to a brand that appears genuine and fun, not a faceless corporation. Through Instagram Stories, you can take snippets of preparations for your day, from packaging products to preparing for an event. This helps you show the personal side of how you develop your professional services. It’s a marketing effort that’s sure to give authentic insight to your customers and potential job applicants.
2. Spread the word about your company events through video ads
Spreading your project calendars to account for promotional content is necessary if you want to have a high turn-out of attendees. Whether you’re hosting a live event or a webinar, you must have marketing collaterals that can entice your subscribers on different platforms. A video commercial is a great way to start or end your content calendar to get high conversion rates for RSVPs to your event.
If you’re hosting a corporate event, promoting through LinkedIn is usually the best place to share your event details and video ad. If you’re a B2B or SaaS company, it’s best to invest your marketing efforts here. You can then utilise your assigned teammates to share your event with their other contacts to increase your promotional content’s reach.
3. Market your new product release with product walkthroughs
Launching a new product or service is a big step for any company. This is why you should set aside plenty of marketing efforts to ensure that your customers will be willing to purchase it. The best way to entice your audience is to produce a how-to video as a product walkthrough. Doing so will clear up any potential questions and clarify what you’re selling to speed up the buyer’s journey.
Instead of simply doing an overview of your product, you can use video in a wide variety of ways to make it more engaging with your viewers. You can show the item in use for different situations or show testimonials from brand ambassadors and partner social media influencers.
Video content’s versatility to fit in different social media platforms makes it adaptable to any environment. However, it’s your responsibility as a marketer to know what social network will yield the best results for your campaign’s goal. Remember that a well-made video won’t be as effective if it’s a mismatch with the platform of your choice.
At Mighty Hero Video Agency, we ensure that our video content matches your chosen social media platform. We provide video production services in Manchester to help you diversify your content strategy and increase your ROI. Get in touch with us today, and our professionals in video production will handle your branding needs!