Marketing has always been highly visual, so it’s no surprise that video has become a powerful tool that drives brand narratives and user engagement off the roof. Capturing your message can do wonders in setting you apart in this saturated landscape, making video a key to successful marketing in 2020.
They say that a picture can say a thousand words, but video content can summarize your campaign all within a few, visually exciting seconds. But it’s not all about wowing your target audience with high-resolution videos. If you want to boost your video marketing strategy, the list below explores some ideas you can use to give your brand a unique streak.
Tip #1: Focus on Telling Your Brand’s Story, Not Pitching Sales
Hollywood-worthy visuals don’t matter if the content is rooted in a cold, hard sales pitch. Marketing has taken on a more personalized approach now that digital platforms like social media make it possible to establish a genuine, closer relationship with your target market.
Knowing that you can directly communicate with your audience, your video content should share your narrative to connect with the viewers. Without any emotional relevance, your engagement will drop. The better stories you tell to your market, the more likely they will understand what your brand can offer them that can’t be found anywhere else.
Tip #2: Create A Hook
It’s easy to think that you have more leeway to take your time when using video, but keep in mind that modern consumers have shorter attention spans. It only takes eight seconds for your target market to give your content a chance, so it’s crucial to use your time wisely when creating a hook.
With only a small window of opportunity to grab users’ attention, the opening seconds should clearly introduce what your video is about and boost their confidence in your offer.
Tip #3: Curate Your Video According To Your Target Audience
It’s true that your video content should capture your brand identity and goals, but even the most exciting imagery won’t have the right impact if it’s shared with the wrong audience. It’s best to create an outline of your video by basing the script on your buyer’s persona, allowing you to segment your market according to their age, gender, locations, language, and interests.
By targeting the right people when sharing your video on social media, you can boost its relevance and drive up your user engagement in the long run.
The Bottom Line: Using Video Marketing As An Engaging Tactic To Skyrocket Your Traffic
Video proves to be a game-changer for businesses in today’s digitally-oriented landscape. With modern consumers demanding compelling narratives and engaging visuals, video is one of the most powerful tools that can help your brand make an enthralling statement.
Producing videos seem like an abstract venture, but you don’t need to feel lost in your sequences with the help of our professional team at Mighty Hero Agency. We’re an innovative video production agency in Manchester, UK, that can help your brand create disruptive video content, so get in touch with us if you want to drive your marketing strategy forward.