The social media video landscape is constantly evolving. What’s popular today may not be popular tomorrow, which is why it’s essential to stay up-to-date on the latest trends. As we’re in the second half of the year, social media video trends will continue to evolve and grow in popularity. Let’s take a look at some of the trends we think will be big as we move to 2023 and beyond.
1. Increased Live Streaming
Live streaming is only going to become more popular in the coming year. Platforms like Facebook Live, Instagram Live, and Twitter Live allow users to share real-time videos with their followers. This creates a more personal and intimate connection between the creator and the audience.
2. User-Generated Content
User-generated content is basically any content that is created and published by users rather than brands or businesses. This could include anything from product reviews and unboxing videos to how-to tutorials and vlogs.
3. Short-Form Video Content
As social media platforms continue to favour short-form video content, we expect to see more videos that are 15 seconds or less. This type of content is easy to consume and doesn’t require a lot of commitment from the viewer.
4. Episodic Video Content
While short-form video content will continue to be popular, we also expect to see an increase in episodic video content. This is video content that is released in instalments, like a mini-series. This type of content is great for building suspense and keeping viewers engaged over a longer period of time.
5. Interactive Video Content
Interactive video content is any video that allows viewers to interact with it in some way. This could include anything from choosing the ending of a story to answering poll questions in real time. Interactive video is a great way to keep viewers engaged and can even lead to higher conversion rates.
6. Virtual Reality Video Content
Virtual reality (VR) is another area that we expect to see social media videos move into in the coming year. While VR technology is still in its early stages, we’re already seeing platforms like Facebook and YouTube experiment with VR video. We expect to see more platforms and creators jumping on the VR bandwagon in the near future.
7. Vertical Video Format
The vertical video format has been around for a few years now, but it’s only recently that social media platforms have started to fully embrace it. In the past, most platforms would automatically crop vertical videos to fit a horizontal format. But now, platforms like TikTok and Instagram have started to optimize their apps for vertical videos. We expect to see more platforms following suit in the near future.
It is evident that social media will continue to be a powerful communication tool in the coming years. The biggest social media video trends in 2022 will likely include more user-generated content, more live streaming, and more short-form videos. If you want to stay relevant and make the most out of your marketing efforts, consider investing in these social media video trends and reap the benefits in the future.
If you want to keep up with the trends and make content that will inspire your audience, then Mighty Hero is here to help. We help you unleash powerful video content that has the potential to put your business ahead of the competition. You get to work with a team of passionate and creative professionals dedicated to producing amazing video content to achieve your goals. Reach out to us today and partner with our Manchester video production team.